Commentator Tomi Lahren said on August 30, 2019 that her new “Freedom” athleisure line, made with activewear brand Alexo Athletica, is not made in the USA, The Daily Beast reported.
Lahren shared a statement from Alexo CEO Amy Robbins saying the clothes are made overseas.
“Like many American small business owners, Alexo aims to be Made in America. We are working towards that.”
Tomi Lahren
“Due to the increased labor costs and heightened regulations many U.S.-based manufacturers face, we were left with little option but to manufacture overseas to start out.”
Alexo Athletica statement
Alexo said it is working to bring production back to the USA. The case shows why a patriotic product name or theme is not an origin claim. Shoppers should check the country-of-origin label, which is required on textile products sold in the USA.
FAQ
Is the Freedom line made in the USA?
No. Alexo said it is made overseas.
Why?
Alexo cited USA labor costs and regulations.
Does it plan to change?
Alexo said it is working to bring production to the USA.
Source & credit
Source: The Daily Beast, August 30, 2019: “Tomi Lahren Admits Her ‘Freedom’ Clothing Line Not Made in USA”.