Made in USA Mondays Ep. 13: Farm to Fork

Made in USA Mondays, Episode 13, aired November 2, 2026. This summary is based on automatic YouTube captions, which can misspell names and drop words.

The episode was also shared on X at @REISERIAM.

Made in USA Mondays Episode 13, aired November 2, 2026, went back to agriculture and to the path the hosts call farm to fork. Behind every package of beef or carton of eggs, they said, are farmers, ranchers, processors, and other people doing the work. The question is how much a shopper actually knows about where that food came from, and whether the information flows all the way to the consumer. They said they would connect the challenges those producers face, imported food and origin labels, and the evidence behind a legitimate Product of USA claim, starting with the farmers themselves.

The introductions were unusually specific. Adam David Reiser, who often hosts, identified himself as director at Made in USA Inc. and as the son of Adam Reiser, the founder and CEO. He said the company has been running Product of USA and Made in USA certifications for more than 20 years and described it as the only government-vetted organization that went through a full supply-chain investigation and came out with a process still in use. The elder Adam told his own origin story: he had been a domainer, had a non-compete, looked through a pile of domains, and built a certification process when he said nobody else was doing it. He also said they had met President Bush and Condoleezza Rice at the White House along the way.

That personal history was in service of the week’s theme. A Product of USA claim, they have been arguing all season, is not a mood or a flag. It is a file that has to follow the animal or the crop from the farm through slaughter or harvest and processing, and it has to still mean something at the fork. Imported food and loose origin language are what break that chain. The hosts wanted listeners to start with the people who produce the food, and then ask whether the label in the store can actually be traced back to them.

Aaron joined after the intros were already underway. The show’s center of gravity stayed on the farm-to-fork evidence path: who grew it, who processed it, what the package claims, and what can be proved.

Key takeaways

• The episode frames food origin as a farm-to-fork path: from the people who produce the food, through processing, to the label a shopper sees.
• Adam David Reiser identified himself as director at Made in USA Inc. and as the son of founder and CEO Adam Reiser.
• He said the company has run Made in USA and Product of USA certifications for more than 20 years and described a government-vetted supply-chain investigation.
• Adam Reiser recounted starting in certification after a career turn as a domainer, and he mentioned a White House meeting with President Bush and Condoleezza Rice.
• The hosts tied imported food and origin labels back to whether a Product of USA claim can be proved all the way to the consumer.

Notable quotes

Behind every package of beef or carton of eggs on grocery store shelves are farmers or ranchers or processors. But how much do we actually know about where our food comes from, and does that information flow all the way from the product to the consumer?

Made in USA Mondays Ep. 13, about 01:19, automatic captions

Before we talk about certification, let’s start with the people producing the food, which is the farmers themselves.

Made in USA Mondays Ep. 13, about 01:55, automatic captions

We’ve been running Product of USA, Made in USA certifications for, what, over 20 years now? We’re the only government vetted organization that has actually gone through a full supply chain investigation process.

Made in USA Mondays Ep. 13, about 02:13, automatic captions

FAQ

What does farm to fork mean in this episode?

The hosts used it for the path from farmers and ranchers through processors to the package a shopper buys, and for whether a Product of USA claim can be documented along that path.

Who appeared on Episode 13?

Adam David Reiser, who identified himself as director and as the son of founder and CEO Adam Reiser, plus Adam Reiser. Aaron joined after the introductions.

Where can I watch Episode 13?

The full episode is on YouTube at youtube.com/watch?v=7E3Aar1qc2k. It was also posted on X at @REISERIAM.

Related reading

• What Product of USA beef means now
• USDA closes the Product of USA labeling loophole
• National Beef and the Product of USA label
• Made in USA certification, blockchain, and AI
• Made in USA Mondays Ep. 6: Proof vs Claim