The landscape of American meat transparency has changed forever. The United States Department of Agriculture (USDA) has fully enacted its landmark “Product of USA” country-of-origin labeling (COOL) rule, closing a decade-long loophole that kept American consumers in the dark about the beef and poultry they buy and eat.
Closing the Foreign Repackaging Loophole
For years, multinational meat packers could import livestock raised in foreign nations, slaughter or simply repackage the meat in a domestic facility, and legally label the final package as “Product of USA.” This deceptive practice undercut American ranchers and misled families striving to buy domestic food products.
Under the new standard, any meat, poultry, or egg products carrying the “Product of USA” or “Made in the USA” label must derive from animals that were born, raised, harvested, and processed entirely within the United States. This is a monumental victory for consumer transparency, national food security, and local cattle producers.
Dynamic Origin Verification via e.miusa.one
To support this strict origin standard, leading ranchers are leveraging decentralized verification protocols like the verification routing engine on e.miusa.one. By scanning secure VRP Cattle QR Tokens on packaging, consumers can instantly verify real-time grass-fed audit evidence, veterinary health certificates, and farm origin history directly from their smartphones before purchasing.
Originally shared via Facebook Reels: Reel ID: 26388373527527113 | Category: Product of USA COOL mCOOL and recalls