Detroit Denim Co., which spent 14 years making jeans in Detroit, is shutting down, Sourcing Journal reported on February 8, 2024.
The closing
- Husband-and-wife owners Eric Yelsma and Brenna Lane announced the closure in an open letter on the company website.
- Customers get a “last call” to order, and all orders and repairs in progress will be finished.
- A small batch of bags, aprons and leather goods will be made from the remaining fabric.
The brand
Founded in 2010, the company made small batches of custom jeans. An online Build Tool let shoppers choose fit, fabric, leg, fly and length. In 2015 it was among the first 10 businesses backed by the city’s Motor City Match grant program. Its storefront closed during the pandemic, and it had been selling only online. About 40 percent of customers were in Michigan, Lane said in a 2023 interview.
“Detroit has a magnificent manufacturing legacy and people know that if something is made here, it’s made extremely well.”
Brenna Lane, Detroit Denim Co.
FAQ
Is Detroit Denim Co. closing?
Yes. The owners announced the closure in February 2024.
Can customers still order?
There is a last call for orders, and orders and repairs in progress will be finished.
When was it founded?
In 2010, in Detroit.
Source & credit
Source: Sourcing Journal, February 8, 2024: “Custom Jeans Maker Detroit Denim Co. Shuts Down”.