Three in four USA adults say they tend to buy domestic products when given the choice, according to YouGov Plan & Track data published on December 12, 2018.
Key findings
- 76% of USA adults agree that, if given the choice, they tend to buy “American-made products.” Only 11% disagree.
- That compares with 70% of German adults for German-made goods and 51% of British adults for British-made goods.
- By age: 89% of those 65 and older and 84% of those 50 to 64 agree, compared with 59% of adults 18 to 34.
- By ideology: 88% of conservatives, 76% of moderates and 68% of liberals agree.
- 77% of USA consumers say they like or prefer to shop at local businesses, compared with 60% in Germany and 62% in the UK.
YouGov noted that labels can mislead, pointing to the Alliance for American Manufacturing’s call for the FTC to get tougher on fraudulent Made in USA labels. FTC Chairman Joseph Simons had told senators in November that the agency gets hundreds of such complaints a year.
FAQ
What share of USA adults prefer domestic products?
76% said they tend to buy them when given the choice. 11% disagreed.
How did the USA compare with other countries?
Germany was at 70% for German-made goods and the UK at 51% for British-made goods.
Which age group was least likely to agree?
Adults 18 to 34, at 59%.
Source & credit
Source: YouGov: “More Americans prefer to buy domestic goods than Germans or Brits”, December 12, 2018.