Lucky Brand will launch a limited-edition line of USA-made men’s jeans in summer 2022. Its last such jean came out in 2018.
The jeans use selvedge denim from Louisiana-based Vidalia Mills. They are sewn and laundered in California at Star Fades International, which is owned by Artistic Milliners.
Key details
- Vidalia makes the first USA selvedge since Cone Denim’s White Oak plant in Greensboro, North Carolina, closed in 2017.
- The mill owns 46 Draper X3 selvedge looms that were once used at White Oak.
- The line includes the 410 athletic straight, 223 straight and 363 vintage straight fits.
- The jeans will sell for $199.
“This collection is a celebration of our heritage and honors the craft of small batch, limited-edition, Made in America jeans, where no two pairs are exactly the same and quality is paramount.”
Tamara Reynolds, vice president of design, denim, Lucky Brand
FAQ
When do the jeans launch?
Summer 2022.
Where is the denim made?
At Vidalia Mills in Louisiana.
How much will they cost?
$199.
Source & credit
Source: Sourcing Journal, November 9, 2021: “Lucky Brand to Relaunch Made in USA Jeans in 2022”.