Inglewood, California watchmaker Joshua Shapiro debuted Resurgence on May 22, 2023, a timepiece almost fully made in the USA, something that had not been done in about half a century, the Los Angeles Times reported.
About the watch
- Resurgence starts at $70,000 in steel; other metals, including tantalum, start at $80,000.
- J.N. Shapiro Watches plans to make about 30 a year.
- Each movement will be engraved “U.S. made.” Shapiro said he believes the watch meets FTC rules for that claim.
- The dial uses guilloché decoration cut on a 100-year-old rose engine, a skill only a handful of U.S. watchmakers have.
The project took about 12 years. The Times noted that in 2016 the FTC ruled that Shinola could no longer use the slogan “Where American is made” because key watch parts were made overseas.
“That’s when I got into this and had this wild dream of making my own watch — making every part of a watch.”
Joshua Shapiro, J.N. Shapiro Watches
FAQ
What is Resurgence?
A mechanical watch from J.N. Shapiro made almost entirely in the USA.
How much does it cost?
From $70,000 in steel.
How many will be made?
About 30 a year.
Source & credit
Source: Los Angeles Times, May 22, 2023: “An L.A. watchmaker crafted a $70,000 timepiece. It could revolutionize the U.S. watch industry”.