The National Advertising Division (NAD) of BBB National Programs on October 31, 2023 recommended that Goose Creek Candles modify its Made in USA claims, among other changes, in a challenge brought by competitor Bath & Body Works.
The Made in USA finding
Goose Creek had claimed its candles were “poured in the USA with the highest ingredients from around the world.” NAD recommended it make those claims consistent with FTC guidance and limit them to the processes or candle ingredients that are made in the USA.
Other recommendations
- Stop claims that Goose Creek candles last longer and smell stronger than competitors.
- Stop claims that competing body care products contain harmful chemicals.
- Clearly disclose when actors play consumers in videos.
- Have a candle vlogger who works for the company disclose that connection, and disclose incentivized reviews.
NAD found the tagline “Bath, Body & Home” was not misleading. Goose Creek said it would comply with NAD’s recommendations.
FAQ
Who brought the challenge?
Bath & Body Works.
What did NAD say about Made in USA?
Goose Creek should limit its claims to the processes or ingredients that are made in the USA.
Will Goose Creek comply?
Yes, it said it would comply.
Source & credit
Source: BBB National Programs, October 31, 2023: “National Advertising Division Recommends Goose Creek Modify or Discontinue Certain Advertising Claims”.
Also: Happi, October 31, 2023: “NAD Recommends Candle Maker Goose Creek Modify or Discontinue Certain Ad Claims”.