Bison Coolers, a family-owned cooler maker in Fort Worth, Texas, was featured in Google’s “50 States, 50 Stories” Super Bowl ad campaign, the company announced on January 30, 2025.
The company
- Bison makes its hard and soft coolers in the USA, including a new wheeled 55-quart cooler and its SoftPak line.
- It started in the family’s barn and is now a multimillion-dollar business, according to the release.
- Google’s campaign highlighted small businesses using its Gemini tools, with a 30-second spot for each state.
“We’re one of the only remaining family-owned businesses in the space, competing with publicly traded brands and private equity.”
Jeremy Denson, Bison Coolers co-founder and CEO
Why it matters for Made in USA
Most premium coolers are made overseas. A national ad slot gives a USA cooler maker rare exposure.
FAQ
Where is Bison Coolers based?
Fort Worth, Texas.
What does it make in the USA?
Its hard and soft coolers.
What was the campaign?
Google’s “50 States, 50 Stories” Super Bowl ads featuring small businesses.
Source & credit
Source: Bison Coolers via Outdoor Sportswire, January 30, 2025: “Bison Coolers Featured in Google’s ‘50 States, 50 Stories’ Super Bowl Ad Campaign”.