Cleveland-Cliffs introduced a $1,000 cash bonus for employees who buy or lease a new vehicle built in the USA with “substantial Cliffs’ steel content,” MINING.COM reported on March 7, 2025.
The incentive
- The “Buy American” bonus covers nearly 30,000 Cliffs employees and runs through 2025.
- Vehicles built outside the USA, or with a lot of imported flat-rolled steel, do not qualify.
- Cleveland-Cliffs is the largest USA producer of automotive steel.
“Companies need to produce things in America and people need to buy things that are made in America.”
Lourenco Goncalves, Cleveland-Cliffs CEO
Why it matters for Made in USA
The bonus is tied to where a car is built and whose steel is in it, not to the brand. That is closer to how origin really works for cars than the name on the grille.
FAQ
How much is the bonus?
$1,000 per qualifying new vehicle purchase or lease.
Who qualifies?
Nearly 30,000 Cleveland-Cliffs employees, through 2025.
Which cars count?
New vehicles built in the USA with substantial Cliffs steel content.
Source & credit
Source: MINING.COM, March 7, 2025: “Cleveland-Cliffs offers cash bonus to employees buying American-made cars”, by Jackson Chen.