Nashville denim brand Imogene + Willie launched jeans made from USA-grown cotton and natural indigo, all sourced within 400 miles of its headquarters, Sourcing Journal reported on June 9, 2025.
The supply chain
- Cotton: regeneratively farmed at Martin Farms in Courtland, Alabama.
- Indigo: plant-based natural indigo from Stony Creek Colors in Springfield, Tennessee.
- Fabric: Mount Vernon Mills in Trion, Georgia, which Sourcing Journal called the largest USA denim maker and home to the last rope dye range in the country. It was the mill’s first time dyeing with natural indigo.
- Styles: the Hencye men’s double-knee work pant and the Augusta women’s carpenter pant, both $265.
- This is the second launch from the brand’s Cotton Project, which began in 2021. A cotton T-shirt came first, in May.
“We want more and more of our business to be done this way.”
K.P. McNeill, Imogene + Willie CEO
Why it matters for Made in USA
Most USA-made jeans are sewn here from fabric or fiber that may be imported. This project traces every step, from field to dye to mill, to one region of the USA. It shows a fully domestic denim supply chain is possible, at a premium price. Related: the brand’s later Wrangler collaboration.
FAQ
Where is the cotton from?
Martin Farms in Courtland, Alabama.
Who made the denim fabric?
Mount Vernon Mills in Trion, Georgia.
How much do the jeans cost?
$265.
Source & credit
Source: Sourcing Journal, June 9, 2025: “Imogene + Willie Bows ‘Made in USA’ Natural Indigo Jeans”, by Angela Velasquez.