Twisted X, the Decatur, Texas, footwear company, launched a Built in the USA Collection on July 4, 2026. CEO Prasad Reddy told Dallas Innovates on July 22 that the boots are assembled at USA factories using globally sourced materials.
The details
- The line launched under the Twisted X Work label with nine styles, including work boots and mud boots with nano or steel toes.
- Twisted X is producing at multiple USA factories, backed by a six-figure capital investment. Reddy didn’t name the locations.
- Texas is under consideration for more expansion after the line has run for 12 months. The company plans to bring other footwear categories into USA production later.
“Although it is more expensive to make the product here, the quality is high, and we’re able to use automation to reduce labor costs.”
Prasad Reddy, Twisted X CEO
Why it matters for Made in USA
The “Built in the USA” name is a qualified claim, not an unqualified Made in USA claim. Under FTC guidance, products assembled here from imported materials should be described in a way that makes that clear, as Twisted X does by noting its materials are globally sourced. USA footwear assembly is still a small share of the market, so new lines from mid-sized brands are worth watching.
FAQ
Are Twisted X Built in the USA boots made in the USA?
They are assembled in USA factories using materials sourced globally, according to the company.
When did the collection launch?
July 4, 2026, under the Twisted X Work label.
Will Twisted X expand USA production?
The CEO said Texas is being considered and other categories may follow after a year of production.
Source & credit
Originally reported by Dallas Innovates (Lauren Lawley Head), July 22, 2026: “Twisted X CEO Prasad Reddy on Why the Decatur Shoemaker Is Betting on ‘Made in USA’”