Inside Bath & Body Works’ Ohio Beauty Park, Where More Than 80% of Its Manufacturing Is USA-Based

Bath & Body Works has been moving production from China, Canada and Mexico to Ohio for more than a decade, and more than 80% of its manufacturing is now USA-based, CNBC’s Courtney Reagan reported on July 23, 2025.

Inside Beauty Park

• The Beauty Park campus in central Ohio is about 10 miles from the company’s headquarters. About 12 vendors handle lab work, batching, filling, packaging and distribution there.
• Half of the company’s USA manufacturing is in central Ohio.
• One automated line fills foaming hand soap bottles made on site at 270 bottles a minute, with one worker for quality control.
• The idea dates to about 2010. Manufacturing began about two years later. Hundreds of millions of dollars were invested, largely by vendors, along with state, local and federal governments.

“Pieces and parts of the foaming hand soap would travel 13,000 miles before it entered the stores. Now with Beauty Park, the product travels a distance of about 13 miles from factory into distribution center.”

Bath & Body Works executive, to CNBC

Lead times fell from about three to four months to as little as three to four weeks from purchase order to store, the company said. That speed helps it develop 6,000 to 8,000 new products a year.

Why it matters for Made in USA

The company credits automation, the high cost of shipping heavy liquids, and vendors willing to invest because Bath & Body Works is their main client. Reagan said the company told her the model is more practical for consumer packaged goods than for apparel or electronics. It shows reshoring can pay off when products are heavy, fast-changing and made in volume.

FAQ

Where is Beauty Park?

In central Ohio, about 10 miles from Bath & Body Works’ headquarters.

How much of Bath & Body Works’ manufacturing is USA-based?

More than 80%, according to CNBC.

How did reshoring change lead times?

From about three to four months to as little as three to four weeks.