Federal Trade Commission Commissioner Melissa Holyoak visited the Tooele, Utah, facility of ski lift company Leitner-Poma-Skytrac on July 22, 2025, as part of the FTC’s “Made in the USA” Month, the Deseret News reported.
What Holyoak said
Holyoak, Utah’s former solicitor general, told the Deseret News that Made in USA enforcement is “a priority of the administration right now.” She said the FTC has brought at least 20 law enforcement actions over Made in USA advertising in the past decade, recovering nearly $10 million. One example: Williams-Sonoma’s $3.2 million civil penalty over Pottery Barn Kids and Teens products marketed as made in the USA that were found to be made in China.
Holyoak also said the FTC offers compliance counseling for small and midsize businesses, and expects more companies to make Made in USA claims as they move production home.
“We always saw it as a major advantage because we control our destiny here.”
Carl Skylling, President, Skytrac, to the Deseret News
Skylling said Skytrac, which employs more than 80 people in Tooele, has always sourced its labor, components and raw materials, including steel, from USA suppliers. He added that tariffs still hit domestic makers indirectly, because some USA suppliers raised prices too. University of Tennessee economist Michael Kofoed cautioned that price and value still drive most purchases.
Why it matters for Made in USA
Enforcement gets the headlines, but this visit shows the other side of the FTC’s message: recognizing companies that do the work. A ski lift is a complex machine, and Skytrac’s all-domestic supply chain shows it can be done.
The tariff point is important too. A domestic supply chain is not immune when domestic suppliers raise prices. For buyers, the real benefit of USA sourcing is reliability and control, which matter most when global shipping breaks down.
FAQ
How many Made in USA cases has the FTC brought?
Commissioner Holyoak told the Deseret News the FTC has brought at least 20 enforcement actions in the past decade, recovering nearly $10 million.
What is the largest Made in USA penalty?
Holyoak cited Williams-Sonoma’s $3.2 million civil penalty over Pottery Barn Kids and Teens products.
Does the FTC help businesses comply?
Yes. Holyoak said the FTC offers compliance counseling, especially for small and midsize businesses.
Source & credit
Originally reported by the Deseret News (Brigham Tomco) on July 22, 2025: Trump admin brings ‘Made in USA’ crackdown to Utah