New Balance released its first “MADE in USA Economic and Social Footprint” report on December 2, 2025. The report covers 2023 and 2024 and measures what the company’s USA manufacturing means for jobs and the economy.
Key numbers
- $155 million invested in expanding USA factories since 2021.
- Five New England factories: Skowhegan and Norway, Maine; Lawrence and Methuen, Massachusetts; and Londonderry, New Hampshire, which opens in early 2026.
- More than 5,000 USA employees, 1,200 of them in MADE manufacturing. New Balance says each MADE worker supported 2.5 more USA jobs in 2024.
- $3.1 billion contributed to the USA economy in 2024, including $479 million from MADE operations.
“Our commitment to American manufacturing, which we call MADE, has always been an integral part of our company heritage and culture.”
Joe Preston, president and CEO, New Balance
Why it matters for Made in USA
New Balance is the only major athletic footwear maker that still produces in the USA. Its disclosure is also a useful example of a qualified claim: the company states that MADE USA footwear “contains a domestic value of 70% or more” and makes up a limited portion of its USA sales.
That 70% figure is below the FTC’s “all or virtually all” standard for an unqualified Made in USA claim, which is why New Balance explains it alongside the label. Shoppers who want USA-made shoes can use that disclosure to understand what they are buying.
FAQ
How much has New Balance invested in USA factories?
$155 million since 2021, according to the company.
How many New Balance factories are in the USA?
Five in New England, including Londonderry, NH, opening in early 2026.
Are New Balance MADE shoes 100% USA-made?
No. New Balance says MADE USA footwear contains a domestic value of 70% or more.
Source & credit
Source: New Balance press release via WebWire, December 2, 2025: New Balance Releases Inaugural Made in USA Economic and Social Footprint Report