About four in 10 USA adults say they know which country a product is made in before they buy it at least most of the time, according to the Bentley University-Gallup Business in Society study released on October 7, 2025.
What the survey found
In the May 5-12, 2025, web survey, 8% said they are “always” aware of where products are made and 31% said “most of the time.” Another 37% said “sometimes,” 19% “rarely” and 5% “never.” Adults 60 and older were the most likely to check (49%), compared with 28% of those 18 to 29.
Groceries were the only one of six product types where a majority said USA origin is important, with 32% saying “extremely” and 32% “somewhat.” Fewer said the same about clothing and footwear (43%), cars and auto parts (40%), furniture and home goods (38%), technology and electronics (31%) and alcoholic beverages (29%).
Among people who say buying USA-made products matters, 71% said they do it to support USA jobs and workers and 57% to strengthen the economy. Only 9% named patriotism as a main reason. Separately, 53% said tariffs do more harm than good for the USA economy.
Why it matters for Made in USA
The numbers show where origin labels count most. Food is the category shoppers check most, which is why USDA “Product of USA” rules and country-of-origin labeling get so much attention.
The survey also shows a gap. Most shoppers do not check origin regularly, so the ones who do depend on labels being accurate. A clear, honest Made in USA claim is the best way to reach the shoppers who care.
FAQ
How many shoppers check where products are made?
39% said they are aware always or most of the time, according to Bentley-Gallup.
Which products do shoppers most want made in the USA?
Groceries. 64% said USA origin is extremely or somewhat important for food.
Why do people buy USA-made products?
71% of those who care said it is to support USA jobs and workers.
Source & credit
Source: Gallup (Megan Brenan), October 7, 2025: 39% of Americans Regularly Notice Where Products Are Made