Oregon’s Softstar Shoes Buys Colorado Maker SOM Footwear, Keeping Both Lines Made in USA

Softstar Shoes, a Philomath, Oregon, company that has handmade minimalist footwear in the USA since 1985, announced on August 19, 2025, that it has acquired Sense of Motion (SOM) Footwear, a small maker in Montrose, Colorado.

The deal

SOM has handmade outdoor minimalist shoes in Montrose for more than a decade. Founder Olie Marchal and Natalie, who built the brand together, are stepping away to focus on endurance running and travel, according to Softstar’s announcement. Softstar relaunched two SOM styles, the Mesa (formerly the Briquette) and the Graciano, on its own site.

“This acquisition allows us to preserve what made SOM special while offering their designs to a wider audience through our platform.”

Keita Beard, Chief Operations Officer, Softstar Shoes

Softstar, a certified B Corp, is marking 40 years in business in 2025. The announcement did not disclose terms.

Why it matters for Made in USA

Small USA makers often close when their founders retire, and their production knowledge is lost. When one domestic maker buys another, the product lines and the skills behind them stay in the USA.

For shoppers, the claim to watch is the materials. Softstar’s announcement describes its shoes as designed and made in the USA. As with any footwear, an unqualified Made in USA claim under the FTC standard means the leather, soles and other significant parts should also be made in the USA, not just the stitching.

FAQ

Who acquired SOM Footwear?

Softstar Shoes of Philomath, Oregon, announced the acquisition on August 19, 2025.

Where was SOM Footwear made?

In Montrose, Colorado, where it handmade minimalist shoes for more than a decade.

Which SOM styles did Softstar relaunch?

The Mesa (formerly the Briquette) and the Graciano.