Nashville denim brand Imogene + Willie and Wrangler released the third and final drop of their Made in USA collaboration on November 7, 2026. According to a Sourcing Journal interview published November 6, the three-part collection was produced entirely in the USA and is Wrangler’s first domestically made collection in more than 20 years.
Where it was made
The collection pulled from both brands’ USA supply chains:
- First drop: original deadstock Cone Mills White Oak selvedge denim. White Oak, the Greensboro, North Carolina, plant, has since closed. Wrangler had the fabric in its archives, and the team used it to reproduce the 10MW, a 1964 Wrangler style that was the brand’s rare selvedge release.
- Second drop: fabrics from Mount Vernon Mills in Trion, Georgia, including a washed broken twill tied to Wrangler’s “cowboy cut” heritage and a 2×1 denim developed to match Wrangler’s original right-hand twill.
- Sewing and finishing: garment and laundry partners in Los Angeles.
Imogene + Willie’s head of people and culture, Jackie Berkley, told Sourcing Journal that Mount Vernon Mills recently invested in original Draper looms from White Oak, keeping that equipment working.
“For domestic mills and manufacturers to survive, they need consistent business and brands willing to invest in their capabilities.”
Jackie Berkley, Imogene + Willie
Why it matters for Made in USA
Clothing is where Made in USA claims most often fall apart. A shirt “sewn in USA” from imported fabric does not meet the FTC’s “all or virtually all” standard for an unqualified Made in USA claim. This collection shows what doing it right looks like: USA fabric, USA sewing, USA laundry.
It also shows how fragile that chain is. The first drop was limited by how much deadstock White Oak fabric was left. When a mill closes, its fabric runs out and its know-how goes with it. Mills like Mount Vernon survive on steady orders, not one-off collaborations. The real test for Wrangler is whether Made in USA becomes a regular product line, not just a limited release.
For shoppers, the lesson is simple: a heritage name on the label is not an origin claim. Read the tag, and support the brands that can tell you which mill made the fabric.
FAQ
Was the Wrangler x Imogene + Willie collection made in the USA?
Yes. Sourcing Journal reports that the three-part collection was produced entirely in the USA, using USA mills and Los Angeles garment and laundry facilities.
Where did the denim come from?
The first drop used deadstock Cone Mills White Oak selvedge from Greensboro, North Carolina. The second drop used fabrics from Mount Vernon Mills in Trion, Georgia.
Will there be more drops?
The November 7, 2026 release was described as the third and final drop of the collaboration.
Source & credit
Originally reported by Sourcing Journal / WWD (Angela Velasquez) on November 6, 2026: Inside Imogene + Willie and Wrangler’s Made in USA Denim Collaboration