Toyota Motor said on December 19, 2025, that it aims to begin selling three of its USA-made models in Japan in 2026: the Camry sedan, the Highlander SUV and the Tundra pickup, Reuters reported.
Reverse imports
Toyota had said in October that it was studying so-called reverse imports, as Tokyo tries to ease President Trump’s concerns over Japan’s large trade surplus with the USA. The company said it hopes the move will help improve Japan-USA trade relations.
Reuters also noted that Toyota began production in November at its $13.9 billion battery plant in North Carolina and has confirmed plans to invest $10 billion over five years in USA manufacturing.
Why it matters for Made in USA
Exports are a measure of USA manufacturing strength. The Camry, Highlander and Tundra are built in Kentucky, Indiana and Texas. Selling them in Japan puts USA-built vehicles in front of buyers in the automaker’s home market.
Vehicle origin in the USA is disclosed under the American Automobile Labeling Act, which shows parts content and final assembly location on new vehicle labels.
FAQ
Which USA-made Toyotas will be sold in Japan?
The Camry, Highlander and Tundra, starting in 2026.
Why is Toyota doing this?
To help improve Japan-USA trade relations amid concern over Japan’s trade surplus.
Where are these models built?
The Camry in Kentucky, the Highlander in Indiana and the Tundra in Texas.
Source & credit
Originally reported by Reuters, December 19, 2025, via The Economic Times