PSQ Holdings, Inc. (NYSE: PSQH), which operates PublicSquare, announced on June 30, 2025 that it had launched the PublicSquare Market, a shopping marketplace built around products the company describes as domestically produced. The West Palm Beach, Florida, company said the market lists tens of thousands of products.
What PublicSquare announced
The company said the market is organized into five categories: Natural Health, Farm Fed, Home Life, Worn Well and Great Outdoors. Its announcement highlighted makers such as the Didier Family Ranch in Oklahoma, Sunbird Collective in Colorado, Alpiniå Labs in Florida and Red Land Cotton in Alabama. The market is free to join for both shoppers and businesses, and sellers can apply through a waitlist.
“Made in USA is more than just a branding statement for PublicSquare.”
Michael Seifert, Chairman and CEO, PublicSquare
Why it matters for Made in USA
Marketplaces that sort products by origin make it easier for shoppers to find USA-made goods, and they give small manufacturers a storefront next to like-minded brands. That is good for domestic makers who struggle to stand out on giant platforms.
But a marketplace label is only as good as the proof behind each listing. Under FTC rules, an unqualified “Made in USA” claim means the product is “all or virtually all” made in the USA. When a platform says its products are domestically produced, shoppers should still look for the seller’s own origin statement, and ask how the marketplace checks it. The FTC has warned large online marketplaces about third-party sellers making deceptive origin claims, so verification is now part of the business.
For makers, the takeaway is simple: keep supplier records and be ready to show where your materials and processing come from. That documentation is what turns a listing into a claim customers can trust.
FAQ
What is the PublicSquare Market?
It is an online marketplace from PSQ Holdings that the company says features domestically produced products in five categories, launched June 30, 2025.
Does a marketplace verify that every product is Made in USA?
Not necessarily. Shoppers should read each seller’s origin claim. Under FTC rules, the seller making a “Made in USA” claim must be able to back it up.
Can small businesses sell there?
PublicSquare said the market is free to join for businesses and that makers can apply through its seller waitlist.
Source & credit
Originally announced by PSQ Holdings, Inc. (PublicSquare) via Business Wire on June 30, 2025: “PublicSquare Launches American-Made Market”