Sandlot Goods, Kansas City’s only local hat manufacturer, saw its daily online sales average jump 700% within hours of a national TV feature, Startland News reported on December 21, 2024.
What happened
- On December 13, ABC World News Tonight featured the company in its “Made In America Christmas” series.
- The segment noted Sandlot’s 45 workers, 10 new hires and about 115,000 hats made in 2024.
- Custom bulk orders also rose after the broadcast.
“The response from the national audience told us we are on the right track… with our belief there is a wide appeal for ball caps made in the USA that are also high quality.”
Garret Prather, Sandlot Goods
Why it matters
Small USA makers often struggle to be found. A single national story showed how much pent-up demand there is for everyday goods made in the USA when shoppers know where to look.
FAQ
Where is Sandlot Goods based?
Kansas City, Missouri.
How much did sales rise?
Its daily online sales average rose 700% within hours of the broadcast.
How many hats does it make?
About 115,000 in 2024, with 45 workers.
Source & credit
Source: Startland News, December 21, 2024: “KC hat maker’s sales soar after national news spotlight”, by Nikki Overfelt Chifalu.