American Giant announced on June 24, 2024 that it will sell a 100 percent USA-made T-shirt at 1,700 Walmart stores for $12.98, ahead of the July 4 holiday.
The shirt
- Made from 100 percent USA cotton grown on farms across the Southeastern USA.
- Sewn in factories from the Carolinas to California.
- Offered in red, white, blue and heather gray.
Why it matters
USA-made basics usually sell at premium prices. American Giant says Walmart’s volume changes the economics for its factories and farm towns. The launch is part of Walmart’s goal to buy $350 billion of products made, grown or assembled in the USA.
“Walmart’s commitment and volume changes the economies of scale and allows us to accelerate our progress on returning American clothing manufacturing to its role as a world wide leader.”
Bayard Winthrop, founder and CEO of American Giant
FAQ
How much does the shirt cost?
$12.98 at Walmart.
Where is it made?
From USA cotton, sewn in factories from the Carolinas to California.
How many stores carry it?
About 1,700 Walmart locations.
Source & credit
Source: American Giant press release via GlobeNewswire, June 24, 2024: “American Giant joins forces with Walmart to bring high quality American-Made T-shirts to Millions of Americans”.