Wrangler expanded its Rooted Collection of jeans and shirts that are cut and sewn in the USA from USA-grown cotton, the Kontoor Brands unit announced on March 15, 2022.
For spring 2022, the brand added men’s and women’s jeans made entirely from USA-grown sustainable cotton, plus new state jeans for Alabama, California, North Carolina and Texas.
Traceable to the farm
- Cotton in each state jean traces to one farm: Martin Family Farm (Alabama), Tri T Farms (California), Buie Family Farm (North Carolina) and Vanderman Farms (Texas).
- Each jean has state-specific shanks, rivets and patches and a pocket stamp with the farmer’s name and signature.
- Wrangler also released t-shirts for 13 states.
“From start to finish, our approach to this collection reflects the attitude of farmers toward the earth: responsible, respectful and rooted in U.S. soil.”
Allen Montgomery, vice president, Wrangler NAM western and workwear
FAQ
Where are Rooted Collection jeans made?
They are cut and sewn in the USA.
Where does the cotton come from?
From farms in Alabama, California, North Carolina and Texas.
Who owns Wrangler?
Kontoor Brands.
Source & credit
Source: MR Magazine, March 16, 2022: “Wrangler Expands Made in USA Collection With 100% Traceable Cotton Grown by American Farmers”.
Also: Wrangler via Business Wire, March 15, 2022: announcement.