Nearly 70 percent of people surveyed by the nonprofit Reshoring Institute said they prefer products labeled Made in USA, the group said on October 30, 2020.
Key findings
- The survey covered nearly 500 respondents, including both consumers and industrial buyers.
- Slightly more than 83 percent said they would pay up to 20 percent more for products made in the USA.
- Over 46 percent said they believe USA-made products are better quality than those made elsewhere.
The institute noted that the survey offered no evidence that USA-made products are actually better and called it a perception. It cited political rhetoric against goods made in China, lost manufacturing jobs and past experience with poor imports as likely influences.
The Reshoring Institute is a nonprofit whose research is produced by graduate student interns from several universities.
FAQ
How many people were surveyed?
Nearly 500 consumers and industrial buyers.
How many prefer USA-made?
Nearly 70 percent.
Would they pay more?
More than 83 percent said up to 20 percent more.
Source & credit
Source: Reshoring Institute via PR Newswire, October 30, 2020: “Survey Says: Americans Prefer ‘MADE IN USA’”.