Louis Vuitton held a ribbon-cutting on October 17, 2019, for its new $50 million leather workshop at Rochambeau Ranch in Johnson County, Texas. President Trump attended with LVMH chairman Bernard Arnault.
Key details
- Workforce: Arnault said the workshop employs 150 people with an annual payroll of $26 million. Sourcing Journal reported that LVMH plans to grow to 1,000 employees within five years.
- Products: Sourcing Journal said the workshop opened in June and makes styles including the Neverfull, Artsy and Iena, which retail for $1,400 to $2,200. All will carry “Made in the USA” tags.
- Training: New hires complete a three-week course with the company’s leather artisans before making bags.
- History: Louis Vuitton CEO Michael Burke said the company’s goods have been made in the USA since the 1950s. Louis Vuitton bought its USA supplier, based in San Dimas, California, in 1990.
Arnault said the quality of work in Texas matches that in Europe. He also said the facility reflects commitments to the USA market. The USA accounted for 25% of the company’s global business in 2018.
In 2025, Reuters reported waste and staffing problems at the Texas workshop. Made in USA News covered that report in an April 2025 post.
FAQ
Where is the workshop?
At Rochambeau Ranch in Johnson County, Texas.
How many people work there?
About 150 at opening. LVMH planned to reach 1,000 within five years.
Will the bags say Made in the USA?
Yes. Sourcing Journal reported that all of the workshop’s bags will carry “Made in the USA” tags.
Source & credit
Source: The Dallas Morning News, October 18, 2019: “Trump visit brings the world to new Louis Vuitton workshop in Johnson County”.
Also: Sourcing Journal, October 15, 2019: report.