Published Monday, Jun. 20, 2011

Research Shows Purchasing Influenced Across Many Product Categories

FORT LEE, N.J., June 20, 2011 — /PRNewswire/ — In the latest shopper research survey conducted by Perception Research Services International (PRS), results indicate that most shoppers (80%) have seen a “Made in the U.S.A.” claim when shopping and many (60%) say the claim influences their purchase decisions.

Made in the U.S.A. is considered important across a wide range of product categories, including:

  • Food
  • OTC Medication
  • Pet Food/Care
  • Non-alcoholic beverages
  • Personal Care
  • Cosmetics
  • Home Furnishings & Appliances
  • Clothing/Apparel
  • Outdoor/Gardening
  • Kitchenware
  • Home Domestics
  • Automotive

Interestingly, it is considered less important for alcoholic beverages such as wine, beer and spirits, which presumably all enjoy a certain cachet from being imported.

Over 1500 shoppers, aged 18+, participated in the study and by far, “helping the economy” is the reason cited for why “Made in the U.S.A.” influences purchase decisions.

“Marketers of products made in America would do well to prominently highlight that fact, especially during these challenging economic times,” says Jonathan Asher, Senior Vice President, PRS. “In addition to the overt indication of helping the economy, our research also revealed a subtle sense that ‘Made in the U.S.A.’ provides a reassurance of quality and safety, given that ingested products top the list of those for which the claim is considered important. This suggests a benefit that could resonate even in a rosier economy.”

About PRS

Founded in 1972 and headquartered in Fort Lee, New Jersey, Perception Research Services International (PRS) specializes in consumer research to develop, assess and improve shopper communications, including packaging and merchandising systems.  PRS conducts over 800 studies annually on behalf of marketers, designers and manufacturers, including: qualitative research, on-shelf packaging assessments, in-store, online and with PRS Eye-Tracking.  With office locations throughout the United States, Europe and Singapore, our global reach helps clients win at retail the world over. For more information visit www.prsresearch.com.

Media Contact:  Ana Sandoval: 201-720-2719, Ana.Sandoval@prsresearch.com

SOURCE Perception Research Services International

4 thoughts on ““Made in the U.S.A.” Matters to Shoppers”
  1. Our company, Chef’s Planet, is striving to offer more products that are made in the U.S. We know our customers think it is important and we do, too. We get great feedback about our “MADE IN USA” kitchen/household products from our reps and directly from our customers. Our goal is to expand our domestically produced offerings to tell our customers that we’re listening!

    Stacey Sears
    Marketing Mgr., Chef’s Planet

  2. WARNING ABOUT L.G. PRODUCTS AND SERVICE;
    TWO YRS AFTER PURCHASE OF REFRIGERAT/FREEZER ON JULY 3 IT BLEW A FUSE ON THE PANEL BOARD..NO REPAIR SERVICES AND SUNDBERG PARTS CAN GET L.G. PARTS.REPAIRS CAN ONLY BE DONE BY UNIQUE REPAIR IN ELK GROVE. CALLED IN NEED FOR REPAIR,GAVE THEM MODEL AND SERIAL NUMBER AND SET A REPAIR DATE FOR JULY 8TH. PHONED THEM TO SEE WHAT TIME TO EXPECT THEM . WAS TOLD PART WON’T BE IN UNTIL JULY 15TH. AT 77 YRS OF AGE I FEEL THIS KIND OF SERVICE IS WRONG AND FEEL PEOPLE SHOULD KNOW HOW L.G. OPERATES IT’S SERVICE . TOO BAD I HAVE NO REFRIG .FOR OVER 2 WEEKS. DIANE SAWYER HERES A FOLLOW UP STORY ON WHY WE SHOULD BUY AMERICAN!!!!!!!!

  3. I got this great microsuede ottoman at Walmart, & it is make in the USA. We have been looking for a ottoman for awhile. This was a great price & just what we wanted.

  4. Small US factories are struggling. Please support their products which produces jobs for our country We don’t want to be dependent on other countries. It is hard as a manufacturer to find US sources here for items that have been sent overseas!! Thanks to all our US customers and customers abroad for buyinging USA made Goodnighties moisture wicking sleepwear.

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