Cannes, France – July 2025 – Against the backdrop of the French Riviera, the Ethereum Community Conference (EthCC) 2025 brought together over 6,000 blockchain innovators, developers, and industry leaders. This year, Made in USA Industry joined the global conversation, representing a uniquely American vision: bringing product traceability and certification entirely online through blockchain, IoT, and AI.
CEO Adam Reiser and co-founder Michelle Tan attended the four-day conference to meet with leaders shaping the future of decentralized finance, real-world asset tokenization, and AI-driven supply chain management.
A Convergence of Technology and Trust
EthCC 2025 made one thing clear: real-world assets (RWA) and on-chain transparency are no longer experimental—they are becoming essential infrastructure. Mantle’s panels on Digital Asset Treasuries (DATs), institutional blockchain adoption, and AI-driven DeFi highlighted the same values driving Made in USA Industry’s work: compliance, transparency, and efficiency.
“Supply chain integrity is the backbone of global trade,” said Reiser. “By putting every stage of manufacturing and logistics on-chain, we are making trust measurable.”
Networking with Global Innovators
The team participated in high-impact side events, including the UR x Mantle Mixer and the Agents Unleashed Cannes Festival, where AI-powered agents for finance and logistics took center stage. Michelle Tan noted that these gatherings weren’t just about tech demos—they were fertile ground for partnerships that could connect American manufacturing to global blockchain ecosystems.
Made in USA’s Vision on Display
Made in USA Industry’s platform assigns digital identities to products at the point of origin, tracks their journey through the supply chain, and verifies authenticity at the consumer’s fingertips. The system blends blockchain immutability, IoT sensors, and AI verification to protect both manufacturers and buyers.
This approach fits seamlessly into the EthCC narrative, where tokenized real-world assets—from commodities to certifications—are gaining momentum. As tokenized finance grows, so too will the need for verifiable, on-chain product data.
Looking Ahead
For the Made in USA Industry, EthCC 2025 was more than a conference—it was a launchpad for global collaboration. With new relationships forged in Cannes and growing interest in on-chain supply chain verification, the company is poised to expand its reach into Europe, Asia, and the Middle East.
“Our mission is simple but powerful,” Tan said. “When you see a ‘Made in USA’ label, you should know—not guess—that it’s true. Blockchain makes that possible.”