Counterfeit on Amazon

forearm-forklift

Amazon.com (AMZN) is finally taking counterfeiters to court.

The e-commerce giant for the first time has filed lawsuits against counterfeit sellers, after a number of businesses on Amazon voiced concern that knockoffs were killing their sales and endangering consumers.

On Monday, Amazon filed suit against a group of sellers for infringing on athletic training equipment developed by TRX. In a second case, Amazon sued sellers who are offering fake versions of a patented moving product called Forearm Forklift.

Last month, CNBC.com featured Forearm Forklift , a Southern California company that has been crushed in recent years from counterfeiting on Amazon. Mark Lopreiato, the founder of the company, which makes straps for lifting and moving heavy equipment, said he submitted more than 100 cease-and-desist letters to sellers and takedown notices to Amazon, yet fakes have continued to proliferate. Read more of this post

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