Walmart ‘Great for You’ Healthy Labels: Nutrition Experts Say ‘Devil in the Details’

 

BY BRIAN JOHNSON AND ENJOLI FRANCIS  –  WASHINGTON, Feb. 7, 2012

As Walmart announced plans today to label certain foods with a new green “Great for You” label, some diet and nutrition experts told ABC News they applauded the move, while others questioned whether a company that sells food could set objective standards for what is healthy.

Dr. Darwin Deen, a family doctor and nutrition educator, told ABC News that “an independent opinion of a food’s healthfulness is a good idea but as always, the devil is in the details.”

Walmart, the largest food retailer in United States, will put the new label on select products that meet defined criteria.in its Great Value and Marketside lines. Customers will begin to see the new label on products starting in the spring.

The company said the “Great for You” products meet the rigorous nutrition criteria established by the U.S. Food and Drug Administration, the U.S. Department of Agriculture and the Institute of Medicine.

“Moms are telling us they want to make healthier choices for their families but need help deciphering all the claims and information already displayed on products,” said Andrea Thomas, senior vice president of sustainability at Walmart. Read more of this post

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