{"id":4282,"date":"2025-08-15T19:15:22","date_gmt":"2025-08-15T23:15:22","guid":{"rendered":"https:\/\/madeinusanews.com\/?p=4282"},"modified":"2025-08-15T19:15:22","modified_gmt":"2025-08-15T23:15:22","slug":"ethcc-cannes-2025-through-made-in-usa-industry-lens","status":"publish","type":"post","link":"https:\/\/madeinusanews.com\/?p=4282","title":{"rendered":"EthCC Cannes 2025 Through Made in USA Industry Lens"},"content":{"rendered":"\n

Cannes, France \u2013 July 2025<\/strong> \u2013 Against the backdrop of the French Riviera, the Ethereum Community Conference (EthCC) 2025 brought together over 6,000 blockchain innovators, developers, and industry leaders. This year, Made in USA Industry<\/strong> <\/a>joined the global conversation, representing a uniquely American vision: bringing product traceability and certification<\/a><\/strong> entirely online through blockchain, IoT, and AI.<\/p>\n\n\n\n

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CEO Adam Reiser<\/a><\/strong> and co-founder Michelle Tan<\/strong> attended the four-day conference to meet with leaders shaping the future of decentralized finance, real-world asset tokenization, and AI-driven supply chain management.<\/p>\n\n\n

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Adam Reiser<\/figcaption><\/figure>\n<\/div>\n\n\n

A Convergence of Technology and Trust<\/strong><\/h3>\n\n\n\n

EthCC 2025 made one thing clear: real-world assets (RWA)<\/strong> and on-chain transparency are no longer experimental\u2014they are becoming essential infrastructure. Mantle\u2019s panels on Digital Asset Treasuries (DATs)<\/strong>, institutional blockchain adoption, and AI-driven DeFi highlighted the same values driving Made in USA Industry\u2019s work: compliance, transparency, and efficiency.<\/strong><\/p>\n\n\n\n

\u201cSupply chain integrity is the backbone of global trade,\u201d said Reiser. \u201cBy putting every stage of manufacturing and logistics on-chain, we are making trust measurable.\u201d<\/p>\n\n\n\n

Networking with Global Innovators<\/strong><\/h3>\n\n\n\n

The team participated in high-impact side events, including the UR x Mantle Mixer<\/strong> and the Agents Unleashed Cannes Festival<\/strong>, where AI-powered agents for finance and logistics took center stage. Michelle Tan noted that these gatherings weren\u2019t just about tech demos\u2014they were fertile ground for partnerships that could connect American manufacturing<\/strong> to global blockchain ecosystems.<\/p>\n\n\n\n

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Made in USA\u2019s Vision on Display<\/strong><\/h3>\n\n\n\n

Made in USA Industry\u2019s platform assigns digital identities to products<\/strong> <\/a>at the point of origin, tracks their journey through the supply chain, and verifies authenticity at the consumer\u2019s fingertips. The system blends blockchain immutability, IoT sensors, and AI verification to protect both manufacturers and buyers.<\/p>\n\n\n\n

This approach fits seamlessly into the EthCC narrative, where tokenized real-world assets<\/strong>\u2014from commodities to certifications\u2014are gaining momentum. As tokenized finance grows, so too will the need for verifiable, on-chain product data<\/strong>.<\/p>\n\n\n

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Looking Ahead<\/strong><\/h3>\n\n\n\n

For the Made in USA Industry, EthCC 2025 was more than a conference\u2014it was a launchpad for global collaboration. With new relationships forged in Cannes and growing interest in on-chain supply chain verification, the company is poised to expand its reach into Europe, Asia, and the Middle East.<\/p>\n\n\n\n

\u201cOur mission is simple but powerful,\u201d Tan said. \u201cWhen you see a \u2018Made in USA\u2019 label, you should know\u2014not guess\u2014that it\u2019s true. Blockchain makes that possible.\u201d<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Cannes, France \u2013 July 2025 \u2013 Against the backdrop of the French Riviera, the Ethereum Community Conference (EthCC) 2025 brought together over 6,000 blockchain innovators, developers, and industry leaders. This year, Made in USA Industry joined the global conversation, representing a uniquely American vision: bringing product traceability and certification entirely online through blockchain, IoT, and […]<\/p>\n","protected":false},"author":3,"featured_media":4283,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-4282","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-made-in-usa"],"_links":{"self":[{"href":"https:\/\/madeinusanews.com\/index.php?rest_route=\/wp\/v2\/posts\/4282","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/madeinusanews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/madeinusanews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/madeinusanews.com\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/madeinusanews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4282"}],"version-history":[{"count":0,"href":"https:\/\/madeinusanews.com\/index.php?rest_route=\/wp\/v2\/posts\/4282\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/madeinusanews.com\/index.php?rest_route=\/wp\/v2\/media\/4283"}],"wp:attachment":[{"href":"https:\/\/madeinusanews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4282"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/madeinusanews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4282"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/madeinusanews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4282"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}