MADE IN USA CERTIFIED®

November 15, 2012 00:01 ET

Driven by Quality and Patriotism, U.S. Shoppers Will Pay a 10 to 60 Percent Premium for the Made in USA Brand Across a Broad Range of Product Categories, According to a Boston Consulting Group Survey

CHICAGO, IL–(Marketwire – Nov 15, 2012) – More than 80 percent of U.S. consumers and, perhaps more surprising, over 60 percent of Chinese consumers say that they are willing to pay more for products labeled “Made in USA” than for those labeled “Made in China,” according to new research released today by The Boston Consulting Group (BCG).

In September, BCG surveyed more than 5,000 consumers in the U.S., China, Germany, and France regarding their attitudes toward the value of the Made in USA brand and their actual buying behavior. The results reveal that U.S. consumers will pay a premium for the Made in USA brand across a broad range…

View original post 884 more words

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: