Made in USA Certified Customer Paramount Sleep USA-C:VA0AA.0119

By Carolyn Shapiro The Virginian-Pilot © January 26, 2012


U.S. Commerce Secretary John Bryson watched workers at the Paramount factory in Norfolk Industrial Park assemble the foam sides of a mattress.

He asked Paramount’s owners how consumers respond to high quality when buying a mattress.

James Diamonstein, Paramount’s president, explained that many mattress buyers are sensitive to price but might not realize the amount of work that goes into a handmade product.

“It’s a very expensive process,” said Diamonstein, who runs the 79-year-old business with his brother, Richard Diamonstein.

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