Category Archives: Media
China Plea Dismissed by WTO
JOHN W. MILLER
The World Trade Organization on Monday dismissed an appeal from Beijing over the WTO’s August ruling against Chinese restrictions on distribution of Hollywood movies and other Western media, sealing one of China’s biggest-ever losses at the WTO.
The decision, if implemented by China, could prove lucrative for U.S. and other foreign companies. Despite its [...]
U.S. Seeks to Restrict Gift Giving to Bloggers
The FTC’s decision is likely to be a boon for companies that sell Internet advertising and the agencies that advise them, giving them a shot at money that was previously going directly to bloggers.
Mommy Bloggers Debate a PR Blackout
Moms have traditionally held a great deal of purchasing power in the home. But marketers have taken the concept one step further in the Internet age, realizing that they can reach the voracious online followings that some mommy bloggers enjoy by plying them with free samples or other goods.